ALLSTATE
Concepting, Illustration and Brand implementation
Understanding insurance can be complex, and that's where Allstate steps in with its series of instructional videos. Designed to demystify insurance, these videos range from explaining the fundamentals of an insurance policy to elaborating on various coverage options, equipping customers with the knowledge to confidently navigate the insurance landscape.
Allstate, a renowned insurance company, recognized the need to refresh its branding and illustration style. The goal was to adopt a cleaner, fresher, and more approachable look that would effectively convey different insurance scenarios in their videos. As part of a skilled team of designers, I played a key role in creating assets that aligned with Allstate's new branding. Our focus was on crafting relatable scenes that resonated with the specific contexts of insurance, enhancing the overall clarity and appeal of their instructional videos.
Role: Designer and Illustrator
Deliverables: Design/ Branding/ Illustration
The first crucial step in this process was storyboarding, laying the foundation for our creative vision. This phase was instrumental in mapping out each scene, ensuring that our illustrations would accurately and effectively convey the intended message. Through meticulous storyboarding, we could visualize the concepts before bringing them to life, guaranteeing that each illustration perfectly captured and portrayed the essence of what we aimed to express.
Additionally, I dedicated efforts to developing extensive libraries of scenes. These libraries were crafted to be versatile and reusable, providing a rich resource for a variety of contexts.
